The Fear (and Joy) of Starting with the Problem
Sometimes we have a visceral reaction against starting with a problem. But there is great joy in problems when we look at them in a better way.
marketing
6 Reasons You Don’t Have Enough Ideal Clients (and How to Fix That)
Ideal clients are the ones we love to do business with. They are easy to work with, appreciate and value us, challenge us and want us to challenge them. Doing business with them is profitable and they think they are getting a good deal from us. We wish we could clone them and they wish all their partners could be more like us. So why can’t all our clients be ideal one? Read on to learn six things that get in the way and what to do instead.
Suppose We Don’t
Suppose we cut corners? Suppose we feather our nests? Suppose we get while the getting is good? Suppose we compete on price? Suppose we sue? …
Rock Stars
When we are worried about what to say, how someone might react, or how we’ll be judged, we are pointing the camera at ourselves. We get …
We Need These Two Unexpected Leadership Traits for Growth
If we want to grow our companies, there are leadership traits far more important than ones we might imagine. Things like intelligence, experience, persuasion, decision making, …
Sharpen Your Market for Fun and Profit
There is a huge temptation to say, “Our target market is everybody.” After all, the bigger our market, the more opportunity, and the more likely …
The Wrong Approach to Marketing That Almost Everyone Uses
There is a wrong way to market ourselves or our company and a right way. The wrong way is to describe ourselves and our product’s …
The Oddest Career and Marketing Secret
The secret is that the people we can help the most and best are the ones who struggle with the same things we struggle with. …
No Need for Big Messages or Profound Arguments
When we have something important to say–when we want to convince someone of something–we may be tempted to make our messages big and our arguments …
Turn the Camera
Most organizations spend untold time and money explaining what they (and their products and services) do and why they are so good. Look at their …