Most organizations spend untold time and money explaining what they (and their products and services) do and why they are so good. Look at their websites to see that they have the camera firmly turned at themselves.
Most prospective clients, on the other hand, focus on the the results they want and the obstacles they face.
Doesn’t it make sense, then, to spend time and money understanding what clients want and face? Then we can show how what we do would help.
Turn the camera.
In your corner,