‘ext Before ‘ent, Please

For the sake of speed at work and home, we tend to concentrate on content: who’s doing what and how & when they are doing it. But, oh wow, does this generate resistance! People will actively or passively fight over these details. They fight mostly because they have no ways or means to agree. Our biggest mistake is trying to press harder and go faster to get past this resistance and on to performance.

The better way is to start with and frequently come back to the context. Context gives us a foundation to agree and build upon. We clarify what is true now, what we want to be true in the future, and why. A great way to kick things off is to ask, “What results will let us know we’ve done a good job here? And how will we know we’ve done a good job along the way to getting those results?” With context set, the content conversations will flow much more easily and productively.

‘ext before ‘ent, please.


In your corner,


PS: It is so much easier to find agreement or come up with creative win-win solutions at the context level than we ever can at the content level.

PPS: Another word for context is strategy. Another word for content is tactics.

PPPS: The simplest way of describing the difference: why vs. how. Next time you notice the team getting stuck, see if they’re open to setting aside the how for a moment and focusing on the why.


Today’s photo credit: Free the Image First contact. via photopin (license)

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