If I pressure you to cut your prices, then you won’t have the resources or motivation to deliver what I need.
If you push me to accept your opinions or directions, how likely am I to bring all of my mind and heart to helping you now and in the future?
If either of us backs down because the fight is too taxing, how many times can we accept the losses before we quit in exhaustion or frustration?
Though time blurs the connection, win-lose and lose-win always lead to lose-lose. So committing to win-win–that is, investing that bit of extra time to understand what makes a win for each other and to put our heads together to find winning solutions–has a rather huge, sustained payoff.
In your corner,
Mike