Suppose We Don’t
Suppose we cut corners? Suppose we feather our nests? Suppose we get while the getting is good? Suppose we compete on price? Suppose we sue? …
positioning
We May Be Undercharging
Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to …
Turn the Camera
Most organizations spend untold time and money explaining what they (and their products and services) do and why they are so good. Look at their …
How Would People Say They Benefit from Your Work?
We can best describe what we do by imagining how clients or bosses would say that they benefit from our work. Try completing this template …