How Would People Say They Benefit from Your Work?


We can best describe what we do by imagining how clients or bosses would say that they benefit from our work. Try completing this template from the perspective of your boss or client:

I call (or turn to) {your name} whenever I am {emotion} because of {situation}. I count on {your name} because we always end up {meaningful result}. I appreciate that because {reason unique to you}.

Example: “I call Wil whenever I am frustrated because of the delays that keep hitting my projects. I count on Wil because we always end up with the projects back on track and with a reinvigorated team. I appreciate that because Wil doesn’t sacrifice the people for the project nor the project for the people but still delivers again and again.”

We can turn these statements into effective elevator pitches to potential bosses or clients.

I help {the types of people who experience that emotion and situation} to {that meaningful result}. {Those people} appreciate how I {that reason}.

Example: “I help business leaders who are frustrated at yet another project delay to get the project back on track and the project team reinvigorated. These leaders appreciate how I get the job done without sacrificing the people or the project.”

Try it and compare it to the usual way of describing what you do.


In your corner,



Today’s photo credit: Ivan Low cc

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