Crafting Great Marketing Messages
The typical marketing message–website, brochure, ad, pitch, elevator speech–tells us all about the organization and how great it is. Or it lists the features, […]
Category: Strategy
Time to Set a Strategy
Stagnation. Lack of results. People spending time on intrigue, politics, silo building, or just rearranging the deck chairs. When we see signs like […]
When Meetings Are Painful
Most meetings serve two distinct functions: to track and to choose. These functions don’t mix well. In a tracking meeting, we check […]
How To Apply The Right Thinking At The Right Time
Critical thinking is important. And it is horrible if we apply it while we are creating a mission, strategy, or goals. Critical […]
Embrace Failure to Win
Baked deeply into each of us is the habit of avoiding failure at any cost. But we fight failure to our detriment. […]
Success Trap
Often, our greatest impediment to success is our past success. We make the mistake of attributing our prior success to some of […]
Tough Assignment
You can recover from disaster. The worst situations can be salvaged. You can transform what looks dark, dreary, hopeless, or chaotic. You […]
Large, Nutty, Impossible Goals
“I want to make an extra $100,000 this year.” “I am going to run an ultra marathon.” “I am going to lose […]
Gagillions
The effort it takes to keep a trade secret or preserve a patent may not be worth it. Companies like Apple and […]
Let Them Copy You
I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away. […]