6 Reasons You Don’t Have Enough Ideal Clients (and How to Fix That)
Ideal clients are the ones we love to do business with. They are easy to work with, appreciate and value us, challenge us and want us to challenge them. Doing business with them is profitable and they think they are getting a good deal from us. We wish we could clone them and they wish all their partners could be more like us. So why can’t all our clients be ideal one? Read on to learn six things that get in the way and what to do instead.
Go Beyond (Hiring) The Stars
If our strategy is to hire only stars, it will be expensive and we will have a tough time finding people. We will also have a tough time when the stars stumble in the face of new things. Often stars stick rigidly to what made them stars. And there are always lots of new things. […]
Without Much Effort
Without much effort, we can tune to an endless stream of opinion that things are bad–getting worse–and we’re all on the brink of disaster. Soon we’re swept away, feeling bad, and acting accordingly. Without much effort, we can look around and see none of that is true. In fact, there’s lots to appreciate and feel…
Most gatekeepers–those who would keep us out–are powerless. In the short term they throw up obstacles. But in the long term they’ve got nothing. Secretly they know it, are simply afraid, and deep down want us in. The only real gatekeeper–the one who can actually keep us out of anything–is inside us. Secretly we know…
[Note: I have recommended this process for years. It has helped lots of people. If you don’t need it now, save this article for when you do. -ME] The best way to find a new job, learn something, launch a new business or project, or find employees or clients for an existing business is by…
What’s Truly True?
Albert Einstein, on being congratulated that an experiment had confirmed a prediction in his theories of relativity, said, “No amount of experimentation will ever prove me completely right, but one new fact can prove me completely wrong.” Certainty should be reserved for things which are eternally, unquestionably true. Not much meets this criterion. Let’s adopt…
That Impulse to Help
At least once today, we each will see someone with a need that we can very easily fill. We will know instantly what they need and what we should do. It will be something on the order of a small kindness: a smile, an encouragement, a caution, an answer, a small favor, an acknowledgement. But…
When in trouble, ask for help. In your corner, Mike PS: Seriously. Go ask. The small amount of vulnerability needed to ask for help now is so much less costly than the serious kick-in-the-bum we’ll all get if you try to handle the unhandleable alone.
Email Etiquette Rule #3
Email remains a vital business tool. And, for many reasons, it is one we love to hate. If we all follow a few etiquette rules, email can become much more useful and much less painful. Here is Email Etiquette Rule #3: Use one-word tags and short, meaningful summaries on subject lines. Our email inboxes are…
Email Etiquette Rule #2
Email remains a vital business tool. And, for many reasons, it is one we love to hate. If we all follow a few etiquette rules, email can become much more useful and much less painful. Here is Email Etiquette Rule #2: No “See below” When forwarding an email or email stream with perhaps a comment…