Don’t Change the World

Posted Posted in Leading, Strategy, Success, What

Whether when musing about the news or choosing our next job/project, we can trip up thinking that we are here to change the world. We’re not. There’s something more delicious for us to do: change our world. The world is too distant, distracting, and depressing. It’s full of spiky obstacles, shiny objects, and competing ideologies. […]

Fall in Love with Your Vision

Posted Leave a commentPosted in Can, Strategy, Success

So used to expecting things not to work out, we limit our vision of what think we or our businesses can achieve. Or, perhaps, we allow our vision to be swamped by “yeah buts” (thoughts of fear, uncertainty, doubt, worry, anger, regret, or guilt). Damn. What if, instead, we loved our vision? Imagine what would […]

We May Be Undercharging

Posted Leave a commentPosted in Marketing, Strategy

Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to compete on price because that’s what the market demands. Really, though, it’s because we still have to do the work of focusing on our ideal clients, listening to how they explain […]

The Essence of Good Strategy

Posted Leave a commentPosted in Strategy, What

Good strategy requires clarity about the present, clarity about the future, and a good dose of ignorance about the past.   In your corner, Mike PS: We only have to ask, “What is true now? What do we want to be true and why?” PPS: We capture the past with the present: everything important from the past is […]

Customer or Customer-Service?

Posted Leave a commentPosted in Leading, Marketing, Strategy, We

Customer-service oriented leaders go out of their way to ensure that clients have the best possible experience with their companies’ products and services. Laudable. Customer-oriented leaders go out of their way to understand what the clients need, want, and desire now and in the future. They then design their companies’ products and services to meet those […]