Let Them Copy You
I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away. Or maybe the …
Strategy
It is Not What We Do
Greet the client using the phrase the other retail automatons use or be genuinely glad they arrived? Profit as the driver or the happy byproduct? …
Stuck? Could Be What You Won’t Consider
Whenever any goal consistently remains out of reach, resilient habits of thought may be the problem. resile v.i. To start back; to recoil to recede …
The Value To Our Clients Matrix
Based on our clients’ understanding of the problems and solutions they face, we can provide them more or less value. The more value we provide …
Brainstorming, Creativity, and Innovation in Balance
Brainstorming requires both space to think deeply and deadlines to focus us. Creativity is not having a bunch of people in a room numbly nodding …
Hobbled
We hobble our strategies with our fears. For fear of something we don’t even want to consider–we don’t even want to feel— we tie ourselves …
Your First Step
You can build a strategy–for yourself or your organization–out of fear. You can apply your intelligence, talent, and strength to defend against obvious or unspoken …
Company Strategy, Now in 3D
If your organization’s strategy seems confused, ineffective, or coming up short, then it may have some holes. A full strategy covers both sides of these …
A Better Way and Why
Why not to do anything : To pay the bills To avoid pain To please another To get the girl or guy To stay safe …
An Awful Way to Sell or Buy
“Lowest Price Guaranteed” is an awful way to sell or buy something. When you compete mainly on price, your quality and service suffer and you struggle …