What if the only way to get anyone to do anything was to show them how doing what you suggest generates the exact wins they want for themselves?
Of course, it is not the only way. You can push, plea, demand, “guilt,” ask, tell, teach, and expect people to do stuff. Those all work as long as you are willing to keep doing them, keep applying that external pressure.
If you’d rather have something more effective and self-sustaining, choose the “generate wins” option above. It goes beyond superficial and temporary change and ignites people’s internal motivation.
In your corner,
PS: “Generating wins” is not that hard at all. Here’s the first step: Learn what would make a win for them.