Unique! Unparalleled! Exceptional! New! Improved! Unprecedented! Award-winning! Powerful! When marketing (internally to the team or externally to clients and partners), we must […]
The typical marketing message–website, brochure, ad, pitch, elevator speech–tells us all about the organization and how great it is. Or it lists the features, […]
Credibility comes from credentials, references/referrals, marketing, and self. Your honest belief about yourself is most important. Your marketing–done well with empathy–and references/referrals […]