Marketing “meh” is a website or other medium–written mostly in first- or third-person–that describes our value and why we are special. The goal is to “soften” people’s resistance and then, if we are lucky, convince them to buy something from us. Marketing meh is transactional.
Marketing magic is written mostly in second person. It describes what clients value, what they want, and why they are special. The goals are to relate and engage people in multiple, meaningful, win-win conversations over a lifetime, some of which will lead to sales. Marketing magic endures.
Most marketing is meh. To make yours magic, start by understanding what your clients value, what they want, and what makes them special.
In your corner,