Tempting as it may be, you cannot set such goals for others, though. That would be outrageous. Setting goals for others only fosters resistance, feigned helplessness, disengagement, and distraction. They may not say it out loud, but if you try to set Large, Nutty, Impossible goals for them (e.g. extra-large sales objectives or heavily constrained time-lines or budgets), they will be pushing back and thinking, “No, no, no, you can’t make me.”
Here’s what you can do. You can explain to people how achieving Large, Nutty, Impossible goals would help everyone involved. You can create incentives. And you can coach people through setting these big goals for themselves. You can invite them.
The choice is theirs alone.
In your corner,