We could take shortcuts. We could try to entice, lull, force, trick, or beg our clients and colleagues into doing what we want them to do. That can work–for a while–maybe.
Or we can do the harder work of win-win.
We start by going beyond what they say they want to what they really want and why. We ask them to do the same for us. Then we explore together how we might both achieve what we really want.
This will take longer than taking any of the shortcuts. It will require that we turn on our patience and wisdom. And in the end, taking this longcut will reward us with better, more profitable, and more enduring solutions than we could have dreamed up in any shortcut.
In your corner,