Marketing, Sales and Influence, Strategy, Well There Is No Law There is no law that says we have to compete on price. Despite what people say and what we may fear, we […]
Marketing, Strategy We May Be Undercharging Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel […]
Career, Sales and Influence Perfect Pricing (and Salaries) We can set prices (for our salaries or for the products and services we sell) perfectly by following these two rules: Our […]
Sales and Influence, Strategy, We The Value To Our Clients Matrix Based on our clients’ understanding of the problems and solutions they face, we can provide them more or less value. The more […]
Sales and Influence Never Drop Your Price When you are even a bit unsure about the value you deliver to your clients or your bosses, you will likely drop […]
Strategy, Success, Well An Awful Way to Sell or Buy “Lowest Price Guaranteed” is an awful way to sell or buy something. When you compete mainly on price, your quality and service suffer […]
We, Well Pricing on Principle How much should you charge for your products or services? This is an intense and complex question, yes? It probably brings up […]