There Is No Law
There is no law that says we have to compete on price. Despite what people say and what we may fear, we do not need …
There is no law that says we have to compete on price. Despite what people say and what we may fear, we do not need …
Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to …
We can set prices (for our salaries or for the products and services we sell) perfectly by following these two rules: Our clients (or employers) …
Based on our clients’ understanding of the problems and solutions they face, we can provide them more or less value. The more value we provide …
When you are even a bit unsure about the value you deliver to your clients or your bosses, you will likely drop your price or …
“Lowest Price Guaranteed” is an awful way to sell or buy something. When you compete mainly on price, your quality and service suffer and you struggle …
How much should you charge for your products or services? This is an intense and complex question, yes? It probably brings up thoughts and fears …