We May Be Undercharging
Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to …
niche
Sharpen Your Market for Fun and Profit
There is a huge temptation to say, “Our target market is everybody.” After all, the bigger our market, the more opportunity, and the more likely …
Cast A Narrow Net
We may think that casting a wide net is best. That is, we look for jobs, clients, employees, markets, and other opportunities in as many …
Fear of Making the Wrong Choice
Fear of making the wrong choice is one reason we may not commit to a career, market niche, or organizational strategy. “What if I/we choose …
Why selecting a niche is so dang hard and what you really need to do
A friend recently asked, “When you were starting did you have any difficulty pinpointing your niche?” Here’s how I answered: Selecting a niche is difficult. …