Release It Early

You have something in you that needs to get out. (Yes, I do mean you.) It is immensely valuable and we need it. Surprisingly, you don’t need me or anyone else to tell you what it is.

If you don’t know what it is, give yourself permission. Let that little buzz you just felt (or thought you might have felt) grow. Write down your thoughts. Set aside your “yeah, buts.” Dream into it. Then do the next step described below.

If you do know what it is, release it to us quickly. Create a rough version/first draft/high-level plan/artist’s proof/prototype/demo tape/proof-of-concept and show us. Use our feedback to improve your offering iteratively. The best question to ask us, even when your offering in its early form: “Would you please buy it?”

There is so much value in just getting started and improving it over time.


In your corner,


PS: Read Eric Ries’ book The Lean Startup for more about the iterative, “Would you please buy it?” approach.

PPS: You do not have to wait. Just get it out to us or at least some of us.

Leave a Reply