Why Your Strategy Goes Off the Rails and How to Fix It

Most of our time at work we focus on Do: getting done all the stuff that needs to be done.  This is sometimes called Execution. We rightly invest time, energy, and money improving our Do.

Sometimes, we pull back to examine What we should be doing (and why we should do it).  This is sometimes called Strategy. We should focus on making our What better and better.

Too often, though, our Strategy and Execution (our What and Do) go off the rails. Try as we might, the strategy didn’t work as we hoped; what we wanted done didn’t get done. It’s frustrating and exhausting.

Why the struggle? Partly it’s because there are so many market and internal pressures. Partly it’s because keeping everything in check demands lots of willpower. But mostly it’s because our strategies are missing two factors: We and Can.

We: If our strategy isn’t a win for everyone who matters (clients, shareholders, team members, and the community), they will resist. The resistance may be active or passive. To the extent everyone sees our strategy as a win for them, they will jump in.

Can is our head game. If any of us (especially the leaders) have fears, uncertainties, or doubts (most often seen as “Yeah Buts“), our strategies and execution (our What and Do) will suffer. If we have negative judgments/beliefs about ourselves, others, the situation, or the world, our strategies and execution will fall short. The good news is that fixing our head game is simple to do.

To fix our strategies, let’s invest in What We Can Do.


In your corner,


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