Six Tough Questions for Better Sales and Collaboration


We can answer the following questions both when we sell something to our clients and when we seek better collaboration with others inside our organization.

  • What do they care about, really?
  • What do they struggle with now?
  • What do they want?
  • What have they tried and why hasn’t that worked?
  • What will be true for them after they have signed up and used our product/service/suggestion?
  • Knowing the answers to these questions, how must we adapt?

Tough questions? Yup. Important questions? Yup, yup.
In your corner,


PS: When we don’t know the current answers to these questions, we fall into a rut or worse.


Today’s photo credit: Joel Mark Witt via photopin cc

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