Not Everyone
Not Everyone

Not Everyone

You need not attract all the people to be your clients. Or to be your partner or join your club. Nor do you need to work for the biggest or shiniest companies. You need not please everyone. Don’t try to convince everyone. And you can’t write your book or script or song or poem for everyone.

Do it all for the right ones.

The rights ones match you. They are the ones whose needs, wants, and desires you understand and find compelling. And they are the ones who benefit from and reward you for your talents.

One advantage of living on a planet with 7 billion souls is that there are so many “right ones” for each of us. We will all enjoy a lifetime of play, pay, and service with them.


In your corner,



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