We sometimes get trapped thinking that in order to be the one chosen (for the job or by the client), we need to be seen as being smart, hip, credentialed, correct, professional, hungry, not too cheap, sophisticated, anointed, rich, decorated, not too expensive, on trend, published, number one, the hottest new thing, well established, the known brand, experienced, fresh, and first.
Whoa, we better get busy on all that, ya?
Nah.
To be the ones who get chosen, we are the ones who engage their passions, bring their talents, play for win-win, and hear what those who would choose us really need. We are the ones who are confident that we can help and who deliver.
In your corner,
Mike