We are so accustomed to constraints that we often accept them without question. Statements containing the conjunctions but or or slip by us easily and become accepted truth. “You can have your cake or eat it.” “We want to raise capital but the markets are soft.” “On budget, on time, or high quality: pick any two.” “I want to start my own company but I don’t have the time/money/experience.” Statements like these usually stifle further exploration.
If we replace or or but with and then new possibilities and opportunities appear. The statement, “We want to raise capital and the markets are soft,” for example, invites us to creatively ask, “Well, what are all the ways can we raise capital even though the markets are soft?”
Instead of constraints, go for creative.
In your corner,