There Is No Law
There is no law that says we have to compete on price. Despite what people say and what we may fear, we do not need …
competition
How To Compete and Win-Win
A commitment to win-win is one of four key components of success. And going for win-win does not mean we avoid competing in the market. …
Let Them Copy You
I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away. Or maybe the …
An Awful Way to Sell or Buy
“Lowest Price Guaranteed” is an awful way to sell or buy something. When you compete mainly on price, your quality and service suffer and you struggle …