Profit and generosity go hand in hand. When one goes up or down, so does the other.
By being generous, we increase the value we provide. We can thus charge or ask enough of others for us to thrive. And the more we are thriving, the more we can be generous.
To get this virtuous cycle going, look for small ways to be generous with clients, partners, employees, and self.
In your corner,
PS: This means squeezing and pinching is not a likely path to sustained profits. Nor is giving until it hurts.