We May Be Undercharging

Posted Leave a commentPosted in Marketing, Strategy

Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to compete on price because that’s what the market demands. Really, though, it’s because we still have to do the work of focusing on our ideal clients, listening to how they explain […]

Customer or Customer-Service?

Posted Leave a commentPosted in Leading, Marketing, Strategy, We

Customer-service oriented leaders go out of their way to ensure that clients have the best possible experience with their companies’ products and services. Laudable. Customer-oriented leaders go out of their way to understand what the clients need, want, and desire now and in the future. They then design their companies’ products and services to meet those […]