There Is No Law

Posted Leave a commentPosted in Marketing, Money, Sales and Influence, Strategy
Reading time: 1

There is no law that says we have to compete on price. Despite what people say and what we may fear, we do not need to lower our prices in order to succeed.

The law that does apply is the law of supply and demand. If we honestly provide something rare and valuable then people will happily pay more. What’s rare and valuable? Our understanding of and ability to serve our clients, our ability to work well with others, and our commitment to something bigger than ourselves or this transaction.

Instead of price-cutting, we can race to the top by listening, caring, serving, and improving.



In your corner,


PS: This does not mean we get to raise our prices just because we think we deserve it.

PPS: Another way to see it: we will have all the money we want as a happy by-product of listening, caring, serving, and improving.


Today’s photo credit: Eric E Johnson Law books 2 via photopin (license)


How To Compete and Win-Win

Posted Leave a commentPosted in Success, We=All Who Matter
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A commitment to win-win is one of four key components of success. And going for win-win does not mean we avoid competing in the market. It does not mean we capitulate. It does not mean we give everyone a medal just for participating.

It does mean that we refuse to play if anyone who matters (colleagues, clients, bosses, employees, partners, competitors, family, friends, communities, ourselves, et al.) ends up unheard, disrespected, or undervalued.

Lose-win and win-lose create such unacceptably poor results. Win-win solutions are much richer and more efficient for us and them, immediately and in the future.

And win-win always feels good.


In your corner,


PS : We start by asking what ultimate result would make a win for them.


Today’s photo credit: CzechR via photopin cc


Let Them Copy You

Posted 2 CommentsPosted in Strategy
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I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away.

Or maybe the amount of time, energy, and money spent on keeping things secret could be better invested elsewhere. If you let others copy your ideas, products, methods, etc., you save all that effort.

Anyway, they can’t copy what your clients really buy from you: your spark, motivation, ability, commitment, collaboration, caring, and élan.


In your corner,



Today’s photo credit: Mydaas! via photopin cc