Strategy

Let Them Copy You

spark
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I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away.

Or maybe the amount of time, energy, and money spent on keeping things secret could be better invested elsewhere. If you let others copy your ideas, products, methods, etc., you save all that effort.

Anyway, they can’t copy what your clients really buy from you: your spark, motivation, ability, commitment, collaboration, caring, and élan.

 

In your corner,

Mike

 

Today’s photo credit: Mydaas! via photopin cc

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