Leading and Selling By The One Thing That Motivates Us All

To lead and sell better, we want to know what motivates our teams and clients. Luckily, we can boil down anything anyone says they want to just one thing: happiness.

We get to happiness along typical pathways such as freedom, meaning, creativity, growth, connection, competence, and challenge. And we tend to mistake false proxies like title, revenue, salary, features, functions, or price for routes to happiness. (They are happy byproducts.)

We are not here to provide happiness for our teams and clients. We are here, via our leadership and sales, to help them see their pathways and how, working together via our organization and mission, we help each other progress toward more and more happiness.


In your corner,



Today’s photo credit:
A. Charlotte Riley


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