Do not try to sell to your entire market all at once. Likewise, don’t try to influence everyone in your community or company all at once. It is way too hard and draining to address everyone at once.
Instead, start with the people who are ready for you.
Within every group there are the those who–at this very moment–are aching for your idea, service, caring, product, solution, attention, leadership, SweetSpot. They may or may not currently know that you have the solution to the issues they face. And when you show up with your idea etc. in hand, it won’t matter. They’ll leap to greet you as if to say, “Where have you been all this time? We’ve been waiting for you!”
Find these people and serve them first. They are at the front of the line. And they will help you connect and serve the next group of people who become ready for what you offer.
In your corner,
Mike
PS: And so on, and so on, and so on.