I cannot argue that we needn’t bother protecting trade secrets. Maybe there are ideas or methods that should be kept hidden away.
Or maybe the amount of time, energy, and money spent on keeping things secret could be better invested elsewhere. If you let others copy your ideas, products, methods, etc., you save all that effort.
Anyway, they can’t copy what your clients really buy from you: your spark, motivation, ability, commitment, collaboration, caring, and élan.
In your corner,
Mike
2 thoughts on “Let Them Copy You”
Nice post. I agree – there is more where that came from esp. if you spend the energy in creating and not protecting.
Thanks, Robert. If we can only pause in the our defense of the castle long enough to notice we don’t even need to win this battle let alone the war.