If we want to influence a big change, we need not spend much time trying to convince the naysayers, the haters, the opponents. They will change or not. And they are only a minority.
Instead, we concentrate on the lovers, the crew, the vanguard. They are also a minority. But once they are inspired, we can help this minority create win-win buy-in from the once indifferent majority.
In your corner,
Mike
PS: Of course, the opponents will try to sway the neutrals their way. Your sustainable, secret weapon is the win-win: “let’s find a way for us both to have our interests met.” The opponents will likely use fear tactics that alienate.