Clear and Compelling


One important part of success is having a clear, compelling focus, mission, or goal. We as leaders unwittingly stumble here because it’s a far-from-trivial task. We frequently end up running without a focus or, if we have one, it’s not clear or it’s not compelling.

If we ask ten people, “What are we up to? Who are we and what is our mission?” and get ten quite different answers, then either we don’t have a focus or it’s not clear.

And how can we tell if it’s compelling? We’ll know it is when it feels great, we are excited, and more than one person notices that the magic is starting to happen.


In your corner,



Today’s photo credit: Escape_to_Christel via photopin cc

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