Forfeiting business with people we don’t like or at a cost we can’t afford is no real loss at all. In your corner, Mike PS: If it’s not win-win, we have to pass. Today’s photo credit: OliviaKitunen Enid A. Haupt Garden via photopin (license)
There is no law that says we have to compete on price. Despite what people say and what we may fear, we do not need to lower our prices in order to succeed. The law that does apply is the law of supply and demand. If we honestly provide something rare and valuable then people […]
Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to compete on price because that’s what the market demands. Really, though, it’s because we still have to do the work of focusing on our ideal clients, listening to how they explain […]
Customer-service oriented leaders go out of their way to ensure that clients have the best possible experience with their companies’ products and services. Laudable. Customer-oriented leaders go out of their way to understand what the clients need, want, and desire now and in the future. They then design their companies’ products and services to meet those […]
There is a wrong way to market ourselves or our company and a right way. The wrong way is to describe ourselves and our product’s or service’s features, functions, and benefits. Example: “We are the leading, global provider of kitchen tools including our award-winning turnip twanglers. Committed to excellence, we produce high-quality, low-cost tools such […]