Profit pressure may come from burgeoning costs or poor planning. But often it comes from not charging enough. Many of us feel we need to compete on price because that’s what the market demands.
Really, though, it’s because we still have to do the work of focusing on our ideal clients, listening to how they explain their challenges, building our products and services to address those challenges, then demonstrating how we help, why us, and why now.
Let’s serve our clients well and compete on value.
In your corner,