When we are worried about what to say, how someone might react, or how we’ll be judged, we are pointing the camera at ourselves. We get so concerned about our performance that we wreck our ability to perform. This is true most everywhere including marketing, sales, influence, negotiations, and leading.
The antidote is to turn the camera away from us and towards those we want to lead, sell to, influence, etc. We turn our attention toward the others, what they want, and what makes them tick. By getting out of our own way, we become rock stars at understanding their needs and creating win-win solutions.
In your corner,