If we want to make a big impact, let’s get good at making a small impact then set a goal for one order of magnitude bigger.
Doing well at the smaller level earns us the cred to go bigger.
And setting a 1000% growth goal gives us the courage to make the changes needed to get there.
In your corner,
PS: Want to impact a billion people? Get good at impacting 100 million people. To do that, get good at impacting 10 million. On the way, you’ll need to get good serving 1 million. Etc.
PPS: We can of course choose to grow by 1%, 10%, or 100%. But the changes we need to make to have a 10x impact typically won’t happen with these smaller increments.