When we have something important to say–when we want to convince someone of something–we may be tempted to make our messages big and our arguments airtight and profound. But in marketing, leadership, influence, sales, or politics, we only have to convince our next client, employee, or colleague–not the world.
Tune your message to the person you likely will next speak with about your important something.
In your corner,
PS: And, of course, the best way to lead, influence, or sell to that next person is to start by learning what a win would look like for them.