Fear of making the wrong choice is one reason we may not commit to a career, market niche, or organizational strategy. “What if I/we choose this option and it’s not quite right? What if I/we choose this one and then learn of a better one? After all the investment in this one, I/we couldn’t go back.”
The antidote to this fear is to find our (or our organization’s) SweetSpot. From our SweetSpot we can generate many possible strategies, careers, and niches that would be delightful, meaningful, rewarding, and satisfying. This is true because, by definition, our SweetSpot (personal or organizational) is the set of criteria for having a delightful, meaningful, rewarding, and satisfying career, niche, or strategy.
When we choose something that matches our SweetSpot, we will be happy. Pick one and go.
In your corner,